The MDS Alliance, in collaboration with Novartis and internationally renowned artist Noma Bar, is using art to educate about MDS treatment perspectives.
MDS. New Understanding. New Possibilities., kicked-off on MDS Awareness Day, October, 25, 2021. This campaign aims to help people living with MDS, and their caregivers, see the disease in a different light and tells the story of MDS in an innovative way that educates and instills confidence. Along with Novartis and internationally renowned artist Noma Bar, a video that makes MDS easier to understand through creative visuals and relatable metaphors was been created. To deepen understanding of living with this complex blood disease, the campaign also includes video testimonials and experiences from people living with MDS and their caregivers. This content is hosted on MDSNewUnderstanding.com, a website full of valuable information and educational content about MDS.
As perspectives evolve, immunotherapy may be a possible treatment for MDS in the future. We hope this campaign will restore hope to those living with MDS and encourage them to feel empowered about their treatment journeys.
Watch science come to life and learn more about MDS at MDSNewUnderstanding.com