On 25th October 2017, MDS Alliance Members bombarded the Twitter world with the MDS topic, something that had never been done before.
MDS AWARENESS DAY 2017 SOCIAL MEDIA CAMPAIGN
The plan was simple: to share facts on #MDSSM, and nominate others in same twitter post.
The campaign lasted for 25 hours, starting at 11pm on the 24th Oct and finishing at midnight on the 25th Oct. MDS Alliance Members from all over the world, Pharma companies, clinicians, nurses, professional organisations, family and friends, colleagues and key opinion leaders took part in a concerted joint effort:
— 🌟Nóirín🌟 (@Noirin0Neill) October 25, 2017
— Avinash Dinmohamed (@ADinmohamed) October 25, 2017
— MDS-PAT-IG, Germany (@KuhleBergit) October 25, 2017
— Adnkronos (@Adnkronos) October 25, 2017
— MDSUK PatientSupport (@MDS_UK) October 25, 2017
MDS AWARENESS DAY 2017: A GREAT EFFORT WITH REMARKABLE RESULTS
The total activity and reach were remarkable: 250 Tweets and more than 170,000 impressions on the day. It raised the profile of the disease with the general public and the medical community. So thank you to all of you who were able to participate – it was a great success!